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AASBC & OTS
Apr 28, 20184 min read
Paid Search Advertising as a Marketing Strategy
Some fundamental thoughts about paying for website traffic. We all strive to make our Search Engine Optimization, or SEO, as effective as...
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AASBC & OTS
Apr 17, 20183 min read
Marketing Strategy Basics
Establish Goals and Track Results! In any marketing program or individual marketing campaign, there will most likely be various...
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AASBC & OTS
Apr 17, 20183 min read
Business Management Hack: Selling for nonSales People
It's difficult to be successful when you dislike something or feel uncomfortable doing it. When your job involves selling and selling is...
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Jeff Cloutier
Apr 11, 20182 min read
Product Roadmaps are the Gazetteers to Success!
Business Management Truth: Product road maps are the Gazetteers for Success. Follow the road map and ask for directions! Most...
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Jeff Cloutier
Apr 3, 20182 min read
Business Management Truth: Positive Energy Climbs Mountains
Don't let a closed mind open the door to business failure. Last month I was reminded of an essential tool for driving continued success...
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Jeff Cloutier
Mar 30, 20184 min read
Business Management Truth: Product Success Takes A Village
Product completion is just the beginning and not the end! Finishing the development of a new or revised product is a huge accomplishment...
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AASBC & OTS
Mar 25, 20183 min read
Focus on the Basics of Business Management
It's a constant struggle in any small business to improve operations, keep customers satisfied, grow revenues, and improve profits. But,...
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AASBC & OTS
Mar 1, 20183 min read
Business Management Hack: Entice Investors with Milestone Funding
You've worked on a business plan and it is written to perfection. You've had it reviewed and edited. Your idea looks not only good on...
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Jeff Cloutier
Feb 21, 20182 min read
The Ying and the Yang of Business Management
Leveraged conflict can be a good thing for your business strategy. As someone who’s held both business strategy and project management...
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AASBC & OTS
May 3, 20162 min read
Business Management Hack: Dream Big, Just Don't Let It Become A Nightmare!
Dream big...but deliver through sound business management. Small business owners like to dream big. If they didn’t dream big, they would...
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AASBC & OTS
Apr 20, 20163 min read
Business Management Hack: Finely Tuned Negotiating Skills are Key to Business Management
Any business owner or leader needs to be practiced in the art of the deal. We all are negotiators to some extent. Some are better than...
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AASBC & OTS
Mar 11, 20163 min read
Business Management Hack: Invest In Yourself As A Business Strategy
You are the greatest strategic asset in your business. Businesses invest huge amounts of money in all different things...new equipment,...
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