MARKETING STRATEGY & PLANNING

Grow Your Market Share

    

A good product or service doesn't always guarantee a successful one. There are many facets to a winning product that have nothing to do with performance.  The Marketing Strategy needs to take the leadership role in gaining, retaining and converting market attention.  

It's more difficult that ever to gain the attention of your customers.  Today's fast-paced environment has shortened the attention span of businesses and consumers alike.  This makes your marketing strategy more important than ever.  Your Marketing and Product Strategies need to be comprehensive, integrated, and long-term to provide the optimal return.

 

A Marketing Strategy needs to consider:

-Product & Service Positioning

-Channel Strategy

-Price Elasticity

-ROI

-Buyer Personas

-Market Dynamics

-Competition

-Value Messaging

-Traditional Advertising

-Digital Advertising

-Packaging

-Customer Engagement

-Brand Reinforcement 

Strategy realization is dependent on successful execution.  A well-developed marketing operations plan supports the larger strategic plan by detailing the purposeful actions and daily activities needed for success.  We believe that one should not be created without the other.  That's why our strategic engagements always include creation ( and sometimes delivery) of an operations plan.  We don't disappear after the kick off like some strategy consultants.

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