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Discover Our Technical Standards Business Expertise

Business Team Research


Expert Guidance

Standards publishing is a unique business that combines industry promotion and advocacy with the need for organic business growth. A standards publisher is often required to balance requests of customers and committee members with the long-term growth demands of board members. OT Strategy can help with independent business strategy consulting that has your specific organizational goals in mind.


With years of experience, our staff has the capabilities and expertise to take your business to the next level. At OnTarget Strategy, LLC, we combine our insights and skills to transform your processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their business.


Grow Your Business

New products and services require detailed launch planning to accelerate return on investment. Existing products require strong sustaining business plans to keep customers engaged. Today's world of complex sales channels and distribution strategies often leaves marketing plans silo'd and disjointed. OT Strategy can help with a holistic analysis to maximize outreach potential and optimize your marketing output.

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Achieve Your Revenue Goals

Your organization dedicates a lot resources to create, publish and maintain industry standards. Understanding a product's true market value and potential is critical to maximizing revenues and business strategy. OT Strategy can help with a market value assessment to ensure you understand price elasticity and fair compensation for your products and services.


Optimize Your Bottom Line

Customers buy your products and services via thousands of transactions each day. Many of these purchases are done through internal methods, resellers and other sales channels that creates a unique mix of complex revenue models. Ensuring full revenue realization and contractual benefits can be time consuming. OT Strategy can help promote your organizational interests through revenue audits, contract delivery reviews, and sales performance consulting.

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